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Top Instagram Features That Your Business Should Use for Marketing

Instagram is one of the top social media platforms where you can share pictures and videos. Businesses may find Instagram to be not only beneficial in sharing media but also for marketing. By reading this article, you will discover more about some of the useful Instagram features that your business needs for marketing.

The Instagram stories is one of the best features that you can take advantage of. Businesses may decide to use the Instagram story video or Instagram stories ads whereby the audience will view what is posted and this may help in attracting new followers. As you probably know, you will incur some costs to post on Instagram stories ads but it is worth a try because of the benefits that will be accrued to your business.

The push notifications feature is another feature on Instagram that will offer you great benefits. With push notifications, you will automatically alert your followers whenever you publish something new and you can maximize on this by using call to action buttons and posting content that is high-quality and consistently.

Geotagging is yet another popular feature on Instagram. By geotagging, it will be possible to attract the Instagram users that are within the proximity of your business because your business is going to be more visible to them.

The other top feature on Instagram that is worthy trying out is the live video. Because live video is real-time, it is one of the best ways in which you can build credibility among the Instagram users. With live video, you can show of your new products and also improve brand recognition.

On Instagram, you are also going to find another feature that is known as photo filters. When your business uses photo filters and Instagram, you will achieve a lot as far as social profile branding is concerned. Using photo filters in your posts will enable you to develop a certain theme that can help your followers to identify your business on Instagram.

The other feature that you should use on Instagram is hashtags. It is advisable that you use the trending hashtags in your posts so that you can increase the exposure of your business to the non-followers. Finally, the other useful Instagram feature that you could use for marketing your business is the emoji polls. With the emoji polls, you will ask questions to your followers and get feedback that will make your prospective customers feel a sense of belonging since their feedback is valued.

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